McGill Writing Centre: Navigating the Media Shift

Almost two years ago, McGill Universitycreated a writing centre to address the specific needs of both professional writers and students seeking to improve the writing skills necessary to successfully meet the requirements of academic programs. Since its founding, the McGill Writing Centre (MWC) has offered non-credit and for-credit classes in relatively traditional forms including communications for engineers and managers, essay writing and rhetoric, writing articles for magazines and playwriting. This summer, the MWC has added course content that addresses the needs of digital media.


The Writing for Digital Media course is a six-week pilot that provides students with an overview of digital, opportunities to explore different forms, including traditional web content, commercial and writer’s blog content, as well as a chance to learn the ins and outs of a blogging platform.
A formal lecture forms the centrepiece of four of the six classes with time set aside for ample class discussion in a workshop ambiance. Two of the six classes are organized as expert roundtables. The first will address writing and social media.
Thursday, May 23, the Social Media Insights Roundtable will host Matthew Burpee (Maze Solutions), Frédéric Harper (Technical Evangelist at Microsoft Canada), Ray Hiltz (Communications NewRayCom), Luis London (Kai Design Studio) and Lisa Ursano (Recruitment Marketing and Communications, CN Rail), five experienced social media experts who have gained a solid reputation in a rapidly evolving field.
The roundtable will tackle some challenging issues including the role of social media in marketing and public relations strategies, the impacts of social media on content authoring, the skills required for writers in the social media space, and how writers can benefit from powerful social media platforms.
The roundtable is an à la carte offering, i.e., you don’t have to enrol in the course to attend the roundtable. Tickets cost roughly $60 + taxes.
In the interest of full disclosure, I’m teaching the course. And, honestly, it’s a stimulating learning experience for everyone involved.
Very soon, I will be posting information about the second roundtable, an event that will invite journalism professionals to discuss the digital media shift and its impacts the traditional news media.
Another MWC event is on the horizon in July. I can’t say anything more. Yet. But it’s going to be BIG. 

4 Comments

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